Privacy Policy

Privacy Policy

This Privacy Policy applies to Aoraki Clothing Limited (ACL) trading as Aoraki Beanies (referred to in this policy as ACL) and describes how your personal information is collected, used, and shared when you visit or make a purchase from Aoraki-NZ.com (the “Site”).
We are committed to managing personal information in accordance with the New Zealand Privacy Principles under the Privacy Act 2020 (Privacy Act), the General Data Protection Regulation (GDPR), the Data Protection Act 2018 and any other applicable privacy laws.
In this policy, you refers to any individual about whom we collect personal information.

What information do we collect about you?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.  We refer to this automatically-collected information as “Device Information.”

 We collect Device Information using the following technologies:

    1. “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.  For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
    2. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
    3. “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”
 
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We use cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

 

Why do we collect and use your personal information?

We collect Personal Information reasonably necessary to carry out our business. We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:
  1. To tailor the Site to the interests of our users.
  2. Communicate with you.
  3. Fulfil your order.
  4. Screen our orders for potential risk or fraud.
  5. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Do we share your personal information?

We will not sell, distribute or disclose your information or personal details onto any third parties, other than in accordance with this Privacy Policy, and to those who are contracted to us to keep your information or personal details confidential.  We share your Personal Information with our third party service providers to help us use your Personal Information, as described above.   For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.  We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

 

Do we use or disclose your personal information for digital or direct marketing?

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Google Ads - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Feedback and Ratings

If you buy a product on the Site, we may solicit you by email for your feedback on the experience. Feedback may include ratings, reviews, names, taglines and/or photos. If you choose to give us feedback and you make your feedback public, it will be displayed on the Site in association with the specific product. In the event that you discontinue your membership, all feedback and your member profile will be considered not public and will not be published on the Site. To request removal of your Personal Information from these posted feedbacks, please contact us. For further information, please see section 9.4 below.
We strongly discourage you from disclosing any Personal Information, such as email addresses, phone numbers or credit card information, in your feedback, especially if you've chosen to make it public. If you disclose any Personal Information in your feedback that you have chosen to make public, anyone will be able to see this information on our Site.
From time to time, Aoraki Beanies may want to reprint or reuse feedback as a testimonial or quote outside of the Site. When such occasions arise, we will contact you to obtain your consent.
 

‘Do not track' Browser Settings

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

How long do we retain your personal information?

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minors

The Site is not intended for minors.

How are changes made to this privacy policy?

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

How can you contact us?

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@aorakiclothing.com or by mail using the details provided below:

Aoraki Clothing Limited
P.O. Box 110002
Auckland 1158
NEW ZEALAND
 
Send us an email message via the Contact page below; we'll respond as soon as possible