Fashion, like history itself, moves in cycles. Over the decades, trends have swung between the natural and the synthetic — from the soft luxury of wool, cotton, and silk to the glossy promise of nylon, polyester, and acrylic. Each new generation seems to rediscover what the last one forgot: that nature, for all its simplicity, still knows best.
In the early twentieth century, natural fibres were the backbone of everyday clothing. Wool kept people warm through long winters, linen breathed through humid summers, and cotton offered comfort in every season. These were materials that worked with the body, not against it. Then came the post-war promise of science. Man-made fibres arrived with enthusiasm — easy-care, crease-free, and affordable. The future, it seemed, was synthetic.
But fashion, ever restless, has shifted again. As the decades passed, the shortcomings of synthetic fibres became harder to ignore. They trap heat and moisture, irritate sensitive skin, and shed microplastics into our environment. The clothes may have lasted, but their comfort — and conscience — wore thin.
Natural fibres, by contrast, have endured because they work in harmony with nature and the human body. Wool, for example, is a marvel of natural design — breathable, insulating, and resilient. It regulates temperature, resists odours, and feels alive against the skin. Cotton and linen offer their own virtues of softness and strength. Even the finest synthetic can only imitate what nature perfected long ago.
That said, innovation has its place. When used thoughtfully, man-made materials can enhance performance without compromising comfort. Our Milford All-Weather Toque is one example: the outer layer is 100% Merino wool for warmth and breathability, while the inner lining is a lightweight polyamide membrane that creates a waterproof, breathable barrier. It’s a perfect marriage of natural comfort and technical protection — ideal for life in unpredictable climates.
The swing back to natural materials is not about rejecting progress; it’s about finding balance. It’s a return to quality, sustainability, and the human touch. Each piece made from natural fibres carries its own story — of craft, texture, and care — while selective use of modern technology can make that story even stronger.
At Aoraki, we believe that good clothing should respect both the wearer and the world around them. Whether pure wool or a carefully blended design, each item is made to last — to feel good, perform well, and tread lightly. Because true style is timeless, and comfort never goes out of fashion.
Milford All-Weather Toque + Cowl Combo
Conquer cold and wet conditions with the Milford All-Weather Toque + Cowl Combo. Featuring a waterproof 100% Merino wool Toque with the performance of a breathable polyamide lining for a warm, dry, and comfortable hat and close-fitting Cowl for complete protection.